Welcome to episode 1 of Making the Pod. Today, I’m starting from the very beginning of my guide on podcasting, which means I’m defining my mindset for success.

For a long time, the question posed in this headline wouldn’t have even been a thing. Of course you should be advertising on podcasts -- how else are you supposed to make any money?

By definition, it’s a breakdown of a theoretical listener that includes information like age, location, job, as well as her interests and pain points. With a bit of creativity and imagination, the creation of a listener persona helps podcasters empathize with their audience and anticipate where they should be marketing, what kind of language to use, and what content to create.

There’s no doubt that podcasting is taking the world by storm, with over one million people around the globe taking to the airways to share their knowledge on various topics. But entering a $1 billion industry can be intimidating, because of the tough competition.

Are you just starting out and want to know how podcasts make money? Or do you already have a podcast and want to start monetizing your content?

With the COVID-19 outbreak and global social distancing becoming the new normal, many podcasters have been forced to restructure the way they record and deliver content. The idea of remote interviewing is hardly a foreign concept, with many successful podcasts being built entirely on the foundation of remote recording.

There is an abundance of podcast audio editing programs out there, and the purpose they serve can differ greatly. If you’re still early on in your podcasting journey, the best advice we can give you is to just get stuck in. Most tools are brimming with useful tricks and tips that you can only truly maximize if you spend time getting to know the program.

Passion is essential, but we’d all be lying if we didn’t also think about how to monetize podcasts. After all, everyone needs to make a living, and if podcasting is your dream, then you have to think about how you’re going to make it a reliable source of income. Read More

Scan over the top Apple podcasts, and you’ll see a lot of shows built around the interview podcast format. It’s a tried and true style that many podcasters have employed to great success -- but is it right for you?

Once your podcast is ready to hit the airways the next thing on your mind should always be podcast distribution. This crucial step will play a big role in determining the number of people your content can potentially reach.

If you’re a personal development coach, you should have a podcast. Full stop. It doesn’t matter whether your focus is on business, relationships, health -- or any other niche topic. A podcast can help you expand your audience, attract new clients, and even bring in extra income.

If you’re a personal development coach, you ought to have a podcast. It doesn’t matter whether you’re building up your business or if you’ve been at this for years -- having a coaching podcast is a great way to stay relevant, increase revenue, and attract new clients.

Just as professional athletes typically stretch before and after physical activity, speaking for an extended period of time requires a warm-up. Below are a series of warm-ups to prepare your voice using techniques from professional singers and TV personalities while also considering your body and mental state.

Ah, TikTok. If you know it, you love it. If you’ve never used it, then you probably still don’t understand what it is. Not everyone is on every available social media platform, nor do you have to be. But if you’re looking for an additional way to market your podcast, we’d be remiss to not talk about how you can use TikTok.

For a long time, the question posed in this headline wouldn’t have even been a thing. Of course you should be advertising on podcasts -- how else are you supposed to make any money?

Do you want to stay up to date with all things podcasting, but you have trouble sifting through all the clutter out there? Wishing there was a way to make the whole experience more streamlined?

In an ideal world, you and your co-host or interviewee would be able to sit down in the same studio and record the latest episode for your podcast. Unfortunately, life isn’t always that clean and tidy.

There are a number of big-time podcast networks, like Radiotopia and Gimlet, that often feel far out of reach. But there are also growing opportunities for independent podcast networks, geared toward mid-level and brand-new podcasts.

Copyrights, trademarks, and patents, oh my!

As you dive into the legal weeds of podcasting, we know things can feel overwhelming. Here, we’re going to break down one of the most common legal questions: should you copyright your podcast, and how exactly do you do that?

Does the sight of a microphone make you clam up? Have you read a million how-to pieces and don’t know where to start?