Why Create A Website For Your Podcast
You may have mastered the art of podcasting, but were you aware that you need a website to optimize your reach? Podcast websites are becoming essential to the success of your content on the web. There’s simply too much competition out there to not have one. Find out why you should create a website for your podcast in the following post
✴ What makes a good podcast website?
There are several reasons for creating a podcast website. But if your website is poorly designed or poorly optimized, you won’t reap the maximum benefits. With that being said, the main criteria for a good podcast website are detailed below:
Has a professional design that is consistent with your brand.
Optimized to allow audio playback.
Allows visitors to easily share your podcast.
Displays relevant information about your podcast.
Optimized for mobile devices.
With some insight into what makes a good podcast website, the next natural step is to provide the key benefits of the website itself.
✴ 1. Provides a home for your podcast
Your podcast is more than likely available on multiple directories to gain the most exposure possible. The only issue here is that the podcast is spread across several platforms, meaning it has no real home on the Internet. Creating your own podcast website solves this issue by providing a central hub for all things related to your content.
✴ 2. Attracts a wider audience
A dedicated podcast website helps you attract a new audience by increasing your chances of being discovered. A good portion of your potential listeners use search engines to find information instead of specifically searching for a podcast. As such, the volume of potential traffic can drastically rise.
Perhaps someone was searching for celeb gossip and your podcast covers exactly that. You now have yourself a new listener, thanks to your website.
✴ 3. Gives your fans more content
A podcast website is much more than a place to house your episodes. It’s also a place where you can provide your fans with additional content and other great material. This could include:
Bios for each host
Exclusive video content
Outtakes
Behind the scenes footage
Blog posts on each episode
E-books and courses
Competitions and giveaways
Questionnaires and polls
Merchandise
Blog posts are especially beneficial as they will help search engines discover your website and put you in front of your audience.
✴ 4. Helps build a solid community
Podcast directories can feel like a lonely place, as they don’t really provide a way for your fans to communicate. Your podcast website, however, can bring them together. Listeners can use your website to find likeminded people who enjoy the same content as they do.
You can take engagement to another level by creating a community page. Open a discussion board on your community page for fans to chat about your podcast or any other related subjects.
You can also interact with your followers using this page. Join discussions, ask questions and gather intelligence. You’ll get into interesting conversations and debates but will walk away with some awesome ideas for future content that'll resonate with your community in the process.
Related: The Best Podcast Online Communities
✴ 5. Acts as a promotional tool
One of the major benefits of a podcast website is that it can be used as a promotional tool. It’s a central location for all things related to your podcast, which is more convenient for your followers.
You can use your website to promote products that are unrelated to your podcast, such as your own clothing line, book or YouTube channel. Whilst your podcast should still remain the priority, your website can be used as a sales funnel that directs users to other pieces of your content.
A website is also a great way to generate income through affiliate partnerships. Your fans can take advantage of exclusive discounts and deals, and you’ll receive a commission for any purchases that are made using your affiliate link.
✴ 6. Attracts new sponsors
Having a podcast website enables potential sponsors to find you easily. It can then demonstrate a level of professionalism that sponsors typically want to see before working with you. In addition to this, your website content will help them establish how well your values and general tone align with their own.
If everything checks out, your sponsors will pay you to mention their product or service in your podcast. How much you’ll earn will mostly depend on the amount of traffic or the rate of conversion you can deliver.
✴ 7. Helps you stand out from the competition
With thousands of podcasts in the public domain today competing for listeners, a website makes you stand out from the crowd. You can get very creative with the content you share with your audience to allow them to see another side of you that may not be broadcast on your podcast.
At the same time, it increases authenticity, which in turn improves engagement because audiences are more naturally drawn to genuine interactions.
✴What are you waiting for?
As can be seen, creating a website for your podcast is critical for survival in an increasingly competitive landscape. It provides benefits to both you as the creator and your fans. It’ll also help you attract the right types of sponsorship deals, build stronger communities and spoil your loyal advocates with exclusive offers, content and other great material.
For easy strategies to grow your podcast even further, download our free mini-guide here.
LIKED THIS ARTICLE? DOWNLOAD OUR FREE PODCASTING GUIDES
Launch a Podcast in 30 Days Checklist Guide to Growth & Monetization The Best Podcast Equipment 2022 The Ultimate Production Checklist Vocal Warm-ups for Podcasters Target Listener Persona Template The Best Podcast Tools 2022