This guide will explain how to make an outstanding lead magnet for your podcasting business. We’ll go over what lead magnets are, how they work, and how you can use them effectively. There's a lot to cover, so let's get going.

A few weeks ago we at The Wave had our first community event for 2022: Habits for Podcasters That Lead To Growth, with Jeremy Enns. This post summarizes the nearly 90-minute event into bite-sized content and the three main takeaways.

If you are looking for one high-impact action you can take on your podcast today, it is to ensure you have a discoverable website. Most people search for podcast content on Google and YouTube, and a website will help your podcast show up in their search results. Learn what your website should contain in this episode.

We know that in order for new people to find your show, you have to promote it far and wide. One of the places to market your show is on Instagram. The problem is that the algorithm continues to change, so the techniques you used last year might not be applicable now. Learn the best way to use Instagram to promote your podcast for 2022.

This one is for the podcasters who have been in the game for a bit and are looking to see the proof in the podcast pudding that their hard work is making an impact on their audience. Because who doesn’t love the validation of a little social proof? And who doesn’t love pudding?

Although podcasting is still a relatively new medium for brands and creators, the market has been growing more saturated in recent years, and it’s definitely not slowing down anytime soon. It’s more important than ever to come up with new and creative ways to make your podcast stand out from the crowd and draw in your unique listener base.

You may already know that going niche is a key to success while podcasting. While you may be putting out the most entertaining content in your field, none of that matters if potential listeners can’t find your podcast.

Vintage terminology aside, tape is just another way of saying digital audio recordings (even archival tape will usually be in some form of a digital file now), and transcription goes hand in hand with tape. Nothing buffs up your show notes or podcast website better than a solid podcast transcript.

When you hear the term video podcasting, it might not seem like the two media elements go together even if you have been dabbling in it. Traditionally podcasts consist of only audio, but lately, there have been large scores of people making the switch to video podcasting.

Merchandise is a wholly under-utilized strategy to make money podcasting. By offering high-quality products at an affordable price, you can open the floodgates to an entirely new stream of revenue. Read on to learn more about the best ways to approach this income-generating method below.

With an estimated 4.57 billion people taking residence online, the digital space is busier than ever before. The Internet is brimming with podcasts, blogs, webinars, and eBooks, and they’re all fighting to brag the attention of consumers.

The podcasting industry is flourishing and airways are brimming with a wide range of audio content. But this explosion in podcast popularity now has hosts across the web questioning how to grow a podcast in the current industry climate.

If you’ve ever researched advertising your content for digital platforms, you've probably stumbled across podcast media kits. They are carefully engineered, all-inclusive marketing tools designed to start a conversation about your podcast.

Whether you’ve been podcasting for a while or just started a show, you’re here because you’re hosting a major pod party and it’s time to stack the guest list.

When it comes to making money podcasting, quality content is king. But when you’re trying to grow a dedicated following, distribution is key. With over a million shows currently fighting for a top spot in the podcasting industry, the importance of building a loyal community of loyal listeners has become just as important as the content creation itself.

For a long time, the question posed in this headline wouldn’t have even been a thing. Of course you should be advertising on podcasts -- how else are you supposed to make any money?

By definition, it’s a breakdown of a theoretical listener that includes information like age, location, job, as well as her interests and pain points. With a bit of creativity and imagination, the creation of a listener persona helps podcasters empathize with their audience and anticipate where they should be marketing, what kind of language to use, and what content to create.

Ah, TikTok. If you know it, you love it. If you’ve never used it, then you probably still don’t understand what it is. Not everyone is on every available social media platform, nor do you have to be. But if you’re looking for an additional way to market your podcast, we’d be remiss to not talk about how you can use TikTok.

Being a guest on someone else’s podcast is a great way to market yourself, get the word out about your own podcast, and tap into other podcasts’ audiences. But like anything in life, it’s important to think of this process in unselfish terms.

When you think of YouTube, a lot of things probably come to mind before you think “podcasts.” In reality, YouTube is the single most popular place to listen to podcasts, exceeding both Spotify and Apple Podcasts by a long shot.