Tags help audiences find your podcast online by categorizing your show’s content. But choosing the right tags can be difficult. In fact, many podcasters choose to ignore them altogether, which is counterproductive towards improving user experience.

When you think of YouTube, a lot of things probably come to mind before you think “podcasts.” In reality, YouTube is the single most popular place to listen to podcasts, exceeding both Spotify and Apple Podcasts by a long shot.

Although podcasting is still a relatively new medium for brands and creators, the market has been growing more saturated in recent years, and it’s definitely not slowing down anytime soon. It’s more important than ever to come up with new and creative ways to make your podcast stand out from the crowd and draw in your unique listener base.

Being a guest on someone else's podcast is a powerful marketing tool. It helps you increase your visibility, build credibility, and tap into established audiences that align with your niche. Whether you’re promoting your own podcast, product, service, or simply looking to expand your personal brand, guest podcasting offers a direct line to potential fans, customers, or clients.

Ready to start your podcast on Spotify? Our comprehensive guide walks you through account setup, recording, uploading, and optimizing your podcast. Learn how to define your niche, engage listeners, and grow your audience with strategic branding and promotion. Start your podcasting journey on Spotify today!

This guide will explain how to make an outstanding lead magnet for your podcasting business. We’ll go over what lead magnets are, how they work, and how you can use them effectively. There's a lot to cover, so let's get going.

This one is for the podcasters who have been in the game for a bit and are looking to see the proof in the podcast pudding that their hard work is making an impact on their audience. Because who doesn’t love the validation of a little social proof? And who doesn’t love pudding?

You may already know that going niche is a key to success while podcasting. While you may be putting out the most entertaining content in your field, none of that matters if potential listeners can’t find your podcast.

Vintage terminology aside, tape is just another way of saying digital audio recordings (even archival tape will usually be in some form of a digital file now), and transcription goes hand in hand with tape. Nothing buffs up your show notes or podcast website better than a solid podcast transcript.

When you hear the term video podcasting, it might not seem like the two media elements go together even if you have been dabbling in it. Traditionally podcasts consist of only audio, but lately, there have been large scores of people making the switch to video podcasting.

Merchandise is a wholly under-utilized strategy to make money podcasting. By offering high-quality products at an affordable price, you can open the floodgates to an entirely new stream of revenue. Read on to learn more about the best ways to approach this income-generating method below.

With an estimated 4.57 billion people taking residence online, the digital space is busier than ever before. The Internet is brimming with podcasts, blogs, webinars, and eBooks, and they’re all fighting to brag the attention of consumers.

The podcasting industry is flourishing and airways are brimming with a wide range of audio content. But this explosion in podcast popularity now has hosts across the web questioning how to grow a podcast in the current industry climate.

If you’ve ever researched advertising your content for digital platforms, you've probably stumbled across podcast media kits. They are carefully engineered, all-inclusive marketing tools designed to start a conversation about your podcast.

Whether you’ve been podcasting for a while or just started a show, you’re here because you’re hosting a major pod party and it’s time to stack the guest list.

When it comes to making money podcasting, quality content is king. But when you’re trying to grow a dedicated following, distribution is key. With over a million shows currently fighting for a top spot in the podcasting industry, the importance of building a loyal community of loyal listeners has become just as important as the content creation itself.

For a long time, the question posed in this headline wouldn’t have even been a thing. Of course you should be advertising on podcasts -- how else are you supposed to make any money?

By definition, it’s a breakdown of a theoretical listener that includes information like age, location, job, as well as her interests and pain points. With a bit of creativity and imagination, the creation of a listener persona helps podcasters empathize with their audience and anticipate where they should be marketing, what kind of language to use, and what content to create.

Ah, TikTok. If you know it, you love it. If you’ve never used it, then you probably still don’t understand what it is. Not everyone is on every available social media platform, nor do you have to be. But if you’re looking for an additional way to market your podcast, we’d be remiss to not talk about how you can use TikTok.

You’re getting ready to launch your podcast. But on top of everything else, you’ve heard you have to record a trailer. You think to yourself, really? Do I have to?