Are You a Coach? How to Turn What You Do Every Day Into a Podcast
If you’re a personal development coach, you ought to have a podcast. It doesn’t matter whether you’re building up your business or if you’ve been at this for years -- having a coaching podcast is a great way to stay relevant, increase revenue, and attract new clients.
Assuming you’re already doing the hard work of being a coach, then you’re halfway to creating a great coaching podcast. To make a smooth transition, just check out some of these simple methods.
✴ Recording coaching calls
Want some good news? Those coaching calls you’re doing are podcast episodes in the making. In fact, one call takes you about 90% of the way there. You just have to capture high-quality audio, edit for clarity, and add in any final details.
There’s an obvious caveat here: you absolutely must get consent from your clients to record these sessions. Don’t be discouraged if a lot of people are uncomfortable with their coaching calls being broadcast through a podcast. You only need a couple of clients willing to do this to make it a viable option.
Imagine you release one episode a week and four clients are willing to share their journey with your audience. That means you can rotate through those four clients and check in with each of them once a month. Four is an excellent number to work with. Your audience has enough variation that they might be able to resonate with one in particular. Plus, four is just the right amount for listeners to keep straight without getting confused who is who.
Once you’ve recorded a session with a client, it’s a good idea to add an introduction and/or conclusion to the episode. In these sections, be sure to touch on key points made during the session and explain how people can apply the advice found within the episode to their own lives.
Then, voila! You’ve got an episode. So long as you have a handful of clients willing to do this with you, you can keep churning out podcast episodes. This not only makes it incredibly easy for you in terms of production, but it also allows you to help more people simultaneously -- which, as a coach, is probably the thing you want to do most!
Related: How to Find a Niche for Your Podcast
✴ Identify common themes
Now, if you don’t want to record client sessions -- or if you want to include content beyond that -- there are plenty of options. But remember, we’re focusing on the smooth transition from coaching in-person to coaching on a podcast. So, we want to look at things you’re already doing that can become episodes.
As a coach, you likely see many common themes come up between the people you’re working with. Do you have standard advice that you find yourself always giving? Are there certain issues that arise that you feel you can address in broader terms that apply to the majority?
Think of these as miniature lectures of sorts. In an ideal world, these types of episodes don’t require you to do a ton of extra work because you know this stuff inside and out. These are topics that you’re an expert in. Imagine you’ve been asked to give a talk to a conference -- what do you talk about? Those are the types of topics you can cover in these thematic episodes.
Don’t focus on anything too granular here. If someone wants super specific coaching, that’s what your core business is for. When it comes to podcast coaching, you want to cover topics that people can absorb and then apply to themselves.
✴ Repurpose conference talks
Speaking of conferences...if you’re scheduled to give a talk somewhere, be sure to ask permission to repurpose the content for your podcast! Once again, this is work you’re already doing -- why wouldn’t you make the most of it?
These episodes are incredibly easy. Your biggest challenge will be to ensure the audio recording is up to par. After that, make sure to edit for clarity and conciseness. Then, add any introduction or wrap-up you see fit, mix in any necessary sound design, and you’ll be ready to release in no time.
✴ Call-in episodes
And for our final suggestion: try a call-in episode. This is where you take calls from your audience and discuss specific questions in short form. It’s a great way to engage with listeners who aren’t quite ready to make the jump to being full-time clients, but who might want to speak directly with you and see how it all works.
Call-in episodes also allow you to show off your range of coaching skills to your audience. So even if someone doesn’t call you up themselves, they might relate with another listener and decide that you’re the right person to help them through their circumstances.
Like all of these options, it’s a win-win situation. You get to help a larger contingency of people while simultaneously building up your coaching business. So, really, the question is...why wouldn’t you start a coaching podcast?
For more insight on how to get your podcast rolling, grab our free complete podcast checklist here.
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