Holly Perkins

The Holly Perkins Health Podcast

Podcast Category

FITNESS

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FITNESS ✦

The Challenge

Holly Perkins, a fitness expert with 30 years of experience, was searching for ways to share her industry expertise and broaden her reach in a one-to-many format. She had been contemplating launching a podcast since 2017, but was held back by high costs and the daunting prospect of managing all the technical aspects herself. Between the equipment, editing, and getting episodes onto listening platforms, Holly was concerned about not knowing where to start and having the bandwidth to keep up.

Our Approach

In 2023, Holly decided it was time to push forward with her podcast and set up a thorough vetting process involving ten different podcast producers and agencies. She ultimately chose The Wave for our comprehensive service offerings and alignment with her needs. Before signing up for production services, we worked together on a launch:

Cover Art Design & Export
Theme Music Selection
Podcast Trailer Scripting & Editing
Intro/Outro Scripting & Editing
Show Description and Keywords Writing
Hosting Platform Uploading and Distribution

After a seamless launch, The Wave has been handling all aspects of podcast production, including audio editing, show note writing, AI-generated transcripts, and publishing episodes. This allows Holly to focus solely on her content and interact more deeply with her community.

The Results

Six-Figure Launch Success

Holly achieved her first six-figure product launch shortly after going live with her podcast, which she attributes to the increased engagement and visibility provided by the platform. This launch was 400% bigger than any previous efforts, illustrating the podcast’s substantial impact on her business growth.
Community Engagement

Holly’s podcast provides a platform for her to strengthen bonds with her long-standing community. Between client case study interviews and Q&A sessions based on frequent DMs, Holly can reach her audience on a larger scale than 1:1 or small group coaching.
Strategic Content Delivery

Holly uses her podcast as a strategic tool to lay the groundwork for her major business launches. Each episode is crafted to build anticipation and provide value, aligning perfectly with her business goals and enhancing the effectiveness of her sales strategies.

“At every decision point, everyone on this team understood where I was coming from and where I wanted to go. They took my direction and adjusted things quickly, efficiently, accurately, and professionally. For the first time in a long time, maybe ever, I felt like I had a real team supporting me, made up of people who truly understood me.”

— Holly Perkins

About Holly

Holly Perkins is a Certified Strength and Conditioning Specialist with a degree in Exercise Physiology and Nutrition. She is the author of Lift to Get Lean and the leader of Women’s Strength Nation. Holly is a contributing writer and expert for Women’s Health, SELF, Fitness, Shape, Prevention, Men’s Health and LIVESTRONG. Holly’s mission is to empower women on a personal and spiritual level by leading them into the weight room on a journey of physical strength. Shape magazine named Holly as one of the “Top Trainers to Follow” in 2015.